Why Exzactlines

To this day, I constantly battle the annoying coincidence of ‘Zach’ and ‘Exactly’ sounding phonetically similar. So instead of fighting the coincidence I embraced the phenomenon. Luckily, my parents blessed me with the name Zachary Albert Carrizales and the initials Z.A.C. to match. This is not only a defining characteristic of what my name is, it is the emphasized syllable in ‘Exactly’ giving me the perfect pun to adopt as my personal brand.

Logo Deconstruction

Predominant visual elements:

• The surrounding circle – a geometrical form of infinity
• The backwards “E”  followed by the exclamation point.
• The ruler found in the exclamation point and also culminating the back of the “E” structure.

A backwards “E” or existential quantification, the symbol for “there exists…”, in predicate logic; the backwards “E” followed by an exclamation point means “there exits only one” or “there exists exzactly one” – see uniqueness quantification.

The Exzactlines Logo