Logo design and logo incubation has been an interesting fascination of mine since a young age. The people around me began to call my process for seeing and molding the world around me differently, creative. I simply see logos as effective and fun ways to transfer a large mass of information about an entity very quickly.

A logo is in many ways similar to why Pablo Picasso’s line drawings were so masterful. Picasso managed to take seemingly complex subjects and distill what information he was looking to transfer down to its most pure form. That’s what a logo is to an entity. It should act as a defining mark that explains what that entity is, what it does, and something significant about its identity or how it does what it does.